From Zero to Hero: Slack’s Marketing Strategy (7 Tactics to Implement)

The outrages growth of Slack is not a secret anymore with the company achieving $4 billion worth in almost four years.

Their debut wasn’t less impressive, the Slack platform encountering 8,000 access requests right from the first day of the app’s launching. And if the numbers did not amaze you, maybe the fact that they did not have any outbound sales team will blow your mind.

Then where’s the trick you wonder? Any clever lead generation ideas? Some guru marketers? Well, none of that in the beginning, but, definitely, a clear focus on interacting with individuals instead of teams, learning as much as possible about them and creating an app based on their needs and feedback.

What is Slack?

As its motto suggests, “Where work happens”, Slack is a cloud-based business app mixing a suite of features and tools meant to ease the communication within a team or department, replacing the traditional use of emails or phone messages.

In a simpler way, it can be defined as a messaging app allowing you to share privately or in group discussions (chat rooms) different types of content.

Its name was created from 5 acronyms meaning "Searchable Log of All Conversation and Knowledge". What began as a tool used internally by Butterfield’s company is now considered the fastest rising business app.


7 Marketing Tactics Behind the Success of Slack


1. Strong roots: experienced co-founders
As expected, such a success was not achieved by mistake. Its roots are based on years of experience and failures faced by a skilled founding team. Before building the Slack software, the co-founders, Butterfield, Eric Costello along with Cal Henderson and Serguei Mourachov spilled their creativity in establishing a solid foundation for Flickr.

However, despite a great business model, the project was bought, in 2005, by Yahoo, for only $35 billion. Later on, the founders considered the selling decision and its follow-ups some regrettable mistakes.

2. Overcoming market barriers with free subscriptions
Since its launching, Slack promised to diminish and facilitate the communication problems within a project's development. Moreover, the software appeared in crisis time, where the emails’ avalanche was the first thing to ruin your day at work. Despite all these favorable factors, the company decided to offer also a free version for Slack.

Obviously, the paid alternative unlocked additional features, but the free version was a strategy that triggered a high number of users right from the beginning.

3. A brand voice speaking from the soul
From its early beginning, Slack differentiated itself through approaching customers in a friendly and close manner. They managed to keep an eye on the competition without losing the focus on the client.

Understanding the lifecycle of consumers, what do they need, when is it ideal to reach them, to avoid pissing them off, and what channels to use, all these were among the focus points used to develop the communication strategy.

Also, another focus point resumed at the idea that each customer interaction is a chance to promote your product. Therefore, the duty did not fall, entirely, on the marketing team, a small part belonging to each Slack employee interacting with clients.

4. Emphasizing the NPS score
One of the most important metrics, used by Slack, is the net promoter score. Right from its debut, the brand counted on word of mouth growth. Since the product addresses individuals, rather than companies, the word of mouth is the most efficient way to grow the brand’s awareness.

This was a proven fact since now Slack hits 8 million daily active users with 3 million paid users.

5. Playful ads > corporate-y advertising
Their marketing proposal clearly had no trace of mainstream. From the app’s interface, combining dazzling colors along with a curvy sans-serif font and fun emojis, to a bubbly ad campaign with inflatable unicorns, kittens and an overall Disney movie background, Slack kept itself away from the boring B2B ads.

As the app was constructed on a rough background of research, the advertising campaign was created following the same protocol. According to Slack’s Holly Chen, head of digital marketing, playful ads reach a higher performance in comparison to the serious, mainstream B2B ads.

6. The feedback: ask for it, implement it.
Another “must-have” tactic for thriving success consisted in constantly monitoring consumer’s feedback and, most important, implementing it.

The customers’ feedback provided a reliable source of information on the clients’ needs and on what should Slack solve to become indispensable from their daily working routine.

7. Using explicit advertising materials
Slack focused on marketing for individuals, rather than companies, offering advertising materials which explained the entire purpose of the app, what it does and how each individual, along with its team, can benefit from using it.

Final Thoughts
Despite their outrages success, the marketing strategy implemented by Slack wasn’t something revolutionary.

A mixture of marketing strategies implemented at an individual level, rather than B2B, focused on clearly explaining the product’s features and how will these do the trick for the user, along with a useful app, an interactive interface and eye-catchy ads, all these seemed to have made Slack indispensable for a remarkable number of individuals.
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Adapting to Gutenberg Editor: A Beginners Guide

If you are a WordPress user then you would have definitely come across its latest update- the Gutenberg Editor. For those unaware, Gutenberg Editor is a block-based editor that makes your WP interface simple to use. It also comes with much better features than the earlier versions which make for a new and advanced way of creating and editing content on WordPress.


What is different with Gutenberg?

Gutenberg is all about blocks. This means that unlike the earlier WP versions, there is no single editor box on the dashboard. Rather, each element of the content is broken up into different formats and with a block dedicated to each of them. With the new interface, it would be much easier to tackle each piece of content like the headline, paragraph, CTA button, images, videos, quotes etc. separately. You can edit, position, and customize each block as per your website’s needs.


Gutenberg Editor brings you the following features:
  • A drop-down menu instead of the standard toolbar
  • Extended writing-space to create lengthy content
  • Content embedding option within the visual editor
  • Live HTML block to easily switch between the visual editor and text editor modes
  • ‘Recent Blocks’ option to easily access recently edited blocks
  • Table of Contents to help you navigate across different sections of the content
  • New visual styles with more options of font, colors, typeface, background etc.
  • Information popup for Word and Block Counts

User-guide

Gutenberg is designed to be more user-friendly and convenient, even for those who are not web development experts. Here’s a basic user-guide to creating a page/post with the new and improved WP version.

1. Add Title

This allows you to add a title/headline to your page or post.

2. Add blocks to the post/page

The (+) button on the toolbar allows you to add blocks to your content. On click, you will find four tabs with these options:
• Suggested- for adding new blocks and recent- for used ones.
• Block options- for common, formatting, layout, and widgets.
• Embeds- for embedding any media
• Shares- for your social platforms
You can also use the search field to locate the block that you need.

3. Use the Undo/Redo buttons

Use these buttons to move redo or undo any changes to your content.

4. Explore Settings

The settings options lets you add features, images, tags, categories, etc. to your content. With the ‘block’ option under settings, you can change the settings of individual blocks.

5. Preview and Publish

After creating the final content and editing each block, it’s time to preview your work and publish the same. With Gutenberg Editor, you can simultaneously preview the changes while you are working on each block.


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A new experience

With a visually appealing editing interface and unrestricted content creation experience, the block-based Gutenberg Editor lets you integrate rich content in your site in the most convenient manner. To be able to completely avail the benefits of this CMS feature, you need the support of a state-of-the-art hosting solution. A good WordPress hosting provider can keep up with the constant upgrade of the advanced features of Gutenberg Editor, while you spend quality time and efforts in exploring the editor and focus on your creativity.
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What Exactly is a Smart Backpack?

Who doesn’t love a well-designed backpack? A good one can be both functional and fashionable. It can also provide ample room to stow your daily gear, protect your valuables, and make even your most frustrating travel session more enjoyable.

But did you know that it’s possible to get a pack that is smarter, more efficient and offers a variety of cool features? It’s true. Such packs are called smart backpacks, and functionally they’re not much different from a conventional pack outside of several unique features.


What is a Smart Backpack?

In short, a smart backpack is nothing more than a pack that has been outfitted with advanced or more connected features.

Take the Lifepack Anti-Theft Backpack, for example. It’s a travel bag, that also includes an embedded solar charging panel and connected power bank. While you’re wearing it or taking a break, it can charge your electronics through the power bank. It also features integrated Bluetooth speakers so you can play some music or podcasts on the go.

Of course, these features aren’t exactly what you’d consider necessary but there’s no question that they elevate the usability of your average pack and make them much more accessible. That’s exactly what a smart product is meant to do.

Why Would You Want One?

Admittedly, if you have no use for some of the extra functionality then a regular backpack will do just fine. Most smart backpacks offer the best support to regular travelers or business professionals. A secure and protected RFID pocket, for example, will help keep valuables, credit cards and cash safe from potential thieves.

Then there’s the matter of weather and elements protection that most smart bags offer. Whether offered through full-on water-resistance or damage repellant fabric these bags are generally much more durable than the average pack you might find on a department store shelf.

Some of the best smart backpacks such as NOMATIC, Tylt, Kopack and Lifepack include additional — sometimes random — features that can improve daily life. Lifepack includes a retractable lock that works similar to a bike lock, allowing you to secure the bag to a permanent structure or object. Tylt comes with multiple USB ports connected to a power pack so you can charge more than one device at a time. NOMATIC has a waist strap for extra back support when carrying heavy loads, a dirty laundry bag, and an optional duffel-style carry mode.

The point is that smart backpacks are more tailored to your individual use, and you can select one that has the features you need. Don’t want the portable power bank but need water-resistant material? No problem! Want to access the laptop pocket separately yet still keep your computer safe? Also possible.

It stands to reason that smart backpacks are so much more useful than your average pack. It’s a wonder why anyone would bother investing money in regular, dumb bags given the choice between the two.

Perhaps, the best part is that most of these bags look normal to the untrained eye so it’s not like they end up being more of a target to potential thieves. In fact, some of them offer additional protection to thwart the baddies — as is the case with Lifepack’s retractable lock.

Now that you’re more informed we have but one final question for you. What are you waiting for?
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Top 5 tips to make MONEY Online!

With the advent of the internet, it has become increasingly easy to earn money online. There are a lot of ways in which you can earn money online. These are the top 5 tips to make money on the net.


Blogging

Blogging is one of the best methods to make money online. Blogging is the suggested way to earn money in the longer run. Blogging is more or less like a business with the only difference that you invest time in the place of money. There are a lot of people who have turned full-time bloggers after reaping the benefits out of blogging. The best part about blogging is that there is no hard and steadfast rule. Your blog can speak about anything. As long as the blog keeps engaging the readers, you will be approached by a lot of ad firms for putting up advertisements on your blog that in turn fetch you money.

There are also a lot of SEO techniques using which you can make your blog the main target for including backlinks. When your blog receives a lot of backlink request, it means that your blog is much resourceful.

You can blog for business organizations too, which enhances your skill set and at the same time provides you with a lot of money.

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Teach Online

There are a lot of websites that welcome teachers to teach online. It is a known fact that e-learning is the next big industry. If you possess the skills of a good teacher, then register with any of the online learning sites and start teaching. There are also a lot of Massive Open Online Learning sites which accept courses delivery. You can create your own courses and upload it on their website. The websites charge a certain amount for enrollment into these courses from the students. A portion of the amount will be taken by the website and the rest will be transferred to your bank account.

The various tech professionals around the globe are turning freelance teachers via this method. There is a lot of demand for tutors for tech courses. This is indeed one of the best opportunities for those who work for tech firms. They can make their weekends productive by teaching online.

Ebooks and ghostwriting

We live in an age of digital reading and Kindle. People have shifted towards reading using digital devices owing to cost efficiency. If you are well versed in a particular subject, then you can start penning it as a book and upload it online. If your book receives a lot of response, then you can earn a lot. The students always look out for books in a simplelanguage that caters to their doubts. You need not cover the toughest of the topics. It is more than enough if you cover the main topics and present it in the best manner.

Online Content Writing, Article Writing,and ghost writing are some of the best methods to earn money online for those who are good at writing. You do not need a lot of materialistic resources for these jobs. You just need a working computer with an internet connection. It is all about the writing skills that provide you with the tag of a reliable content writer. If you are good at meeting the deadlines and providing good quality work, then you can make a career for yourself in this field.

Monetize your skills

There are a lot of ways by which you can make money online by using your skills. If you are good at making jewelry or painting, then you can sell some of the accessories you make and your paintings online. There are a lot of e-commerce sites that facilitate seller to buyer interaction. If you have a social media account, then it is, even more, easier to sell.

Various social networking sites like Facebook and Instagram are taking constant efforts to provide a good platform for their user to exhibit their skills and make money out of it. Specialized business pages and profiles can be created on these sites. Some of the latest features included by Facebook has created an e-commerce site like environment within a social networking site. Ever since Instagram and Facebook have fallen under one single roof, the integration between them has turned out to be very much profitable for small time business people and budding entrepreneurs.

The problem of cargo is not a big issue. As there are a lot of logistics companies which provides customer services at cheap rates.

This is one of the best methods to stay at home and earn online by making the fullest use of your skills.

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Earn with your photos

With the influx of a lot of mobile phones with a top-notch camera and pocket-friendly DSLRs, the interest towards photography has paramount. There are a lot of budding photographers. A wide range of photographic services is in demand in today’s market. The customers are not ready to pay a fortune to use the photographs for their business or other personal use. For those, who are not ready to avail the services of a full-time photographer, can download the pictures posted by the budding photographers for a certain amount.

So, if you are someone who clicks photographs that are out of the world, then you can monetize your creations by uploading them in some of these websites. These websites would, in turn, pay you for every download. You need not worry about plagiarism as these websites are highly secured. The mode of payment is also done using the best payment gateways. The time of payment varies from website to website. There are a lot of websites, you can check for rankings on Google or ask for suggestions from fellow photographer friends. But, it is always advised to check if the website is legit or not. After gaining a little audience, you can start services on your own in the near future.

Use these methods and make a lot of money by sitting at home and utilizing your time to the fullest.
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How to Build Backlinks for Your Blog / Website?

Backlinks are some of the best-proven methods to increase traffic to your site or blog. At the same time, one cannot just increase the number of backlinks and expect the traffic to increase. Only the sites/blogs with the best content or a well-structured blog can enjoy the perks of hosting quality backlinks. There are certain strategies on how to build great backlinks. Some of the strategies are listed below.


What is a backlink?

A backlink is a link that targets to your site. Any link from other blog/website that points to your blog is known as a backlink. This means that the blog is finding the content of your blog to be resourceful.

Hire great writers

As the common notion goes, Content is king. Only the professional content writers can bring about the touch of using the right keywords at the right places without explicitly revealing it. The content should be updated regularly. Most importantly, it should match the current needs of the readers. Only when your blog/site is fulfilling the requirements of the readers, they will be more interested in reading your blog. There are also a lot of nuances in creating an impressive blog post.

There are a lot of site owners who take content for granted. Content is the main key to making searches on the search toolbox. It is not that you need to use impeccable language in your content, make sure it is appealing to the audience.

Make sure to stick on to the main purpose of your blog/site. You can channelize your blog’s content but you should not deviate from it.

Guest Posts

The concept of Guest Posts might sound a bit old-fashioned or cliched but never underestimate it. There are a lot of newer upcoming sites that are on the constant lookout for quality content. You can benefit by posting guest posts without having to pay. These new sites would only be more than happy to receive quality content. If you deliver best quality guest posts, this, in turn, increases the reputation of your site.

Public Relations

You might wonder as to how the Public relations have a role in creating quality backlinks. The backlinks are targeted to your site from another page. In order to get backlinks from sites that enjoy a lot of traffic, you need to maintain good public relations. Try to attend a lot of blogger conferences and make people aware of the blog you are running. There are a lot of famous and successful bloggers out there to lend a helping hand to the upcoming bloggers. All these are possible only by networking.

Check your own site for including quality backlinks

There are certain modifications which when made can pave way for the inclusion of fewer quality backlinks without having to include a lot of backlinks.

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  • Make your site technically strong
    You need to maintain a site free from all sorts of technical issues. The technical issues make the readers very much uncomfortable with your site/blog. There are a lot of tools to check the various technical issues your blog might face. The first and foremost problem that pisses off most of the readers is a page that loads slowly. You must make sure your page loads fast in order not to lose the readers. It is also a known fact that the mobile reading has become paramount. People read more on mobile phones than reading using computers. Check if your site/blog is mobile friendly. This is one of the unnoticed but the main issue. The other errors like 404, Meta Data can be solved easily by using a few tools. The architecture of your site also matters a lot while creating good backlinks. The site must be designed in such a way that it doesn’t perplex the readers and it paves an easier access to the backlinks in your page.
  • Check for the outbound links
    The need to check the outbound links is a must to attain the full benefits of the backlinks. When you have a lot of unnatural outbound links from your site, then it becomes difficult to attract the other readers using the backlinks.

    The blogger or the site owner might be very careful to check for the links that target to another page, but they sometimes miss out on checking the comments section of the blog. There are a lot of unwanted links that are provided in the comments or discussion section that hampers the quality of your blog. There are a lot of instances where you will be forced to face the penalty for the induction of spamming links on your blog.
  • Backlinks should be relevant
    There is no use of linking a co0kery recipe to a travel blog. This only reduces the readership. Make sure the backlinks provide access to relevant content. Never include backlinks for the sake of including it.
  • Use your anchor text wisely
    As much as backlinks are important, the anchor text is also important. You need to use the anchor text on your blog wisely. There are a lot of nuances associated with the placement of anchor texts in your article. It is not suggested to place the anchor text at the end of the article. At the same time, it is not advised to use all the anchor texts all at one place. The anchor texts need to be distributed throughout your article.
  • Never buy your backlinks
    This is one of the biggest blunders of the new and enthusiastic bloggers commit. Care should be taken to note that the backlinks are not bought. This is a total waste of money and resources.
  • Sky scrap your content
    This is the process of creating the best out of the content that is already receiving good attention. This is one of the tactics which successful bloggers follow to create top quality backlinks. This also comes handy during times when you are drained out of ideas.

These are some of the things you should keep in mind to create quality backlinks for your blog or website.
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10 Simple Ways to Increase Traffic to your Blog Posts

Blogs have become one of the most important needs for the creation of an online presence of a particular business or company. The best part about maintaining a blog is that you need not follow any fixed rules. Though, it might seem very much grueling to maintain constant readers to your blog. There are certain simple ways by which you can increase the traffic to your blog posts. The 10 simple ways are listed below. These are the ways which are tested and proved by a lot of bloggers. In fact, these are the ways suggested by the blogger community themselves.


Use Social Media wisely

There are hardly few people who do not use social media on a day to day basis. Social media has become an inevitable portion of everyone’s life. Being a blogger, you must make sure the time users spend on your social media handle is worth the while. Prefer sponsored posts once in a while so that you can boost your posts.

Add a social media share button at the end of each blog post. If you do not add a social media button at the end of every page, make sure to share the link of your blog posts in social media accounts. If your social media grows in size, it sure does provide a great platform for you to increase your blog traffic. Instagram, Facebook,and Twitter should never be missed out on your list of social media handles. You can include the other social media platforms too. It does not cost you.

Guest Posts

If you have invested some of your time and energy in someone else’s blog that carries the range of audience you are looking for, then you can divert those readers to your blog too. To ask the other bloggers to provide space for guest posts would require you to increase your networking capacity. Attend a lot of bloggers meet and engage in the sharing of ideas to make contacts to post guest articles. The guest posts stand as a testimony as to how much you are sure of the services/products your company renders. This, in turn, creates a good image of your business in the minds of the customers.

Include photos and videos

They say Pictures speak louder than words. It is proven right with the inclusion of photos and videos which drives a lot of traffic to your site. There is one amazing fact about the inclusion of photos. Using the Alt key, you can add more keywords to the pictures. When you are using too much of keywords in your content, it sure doesn’t look great. This is a better alternative. The Google owns YouTube and there is no doubt if your blog gets a lot of attention after adding short and crisp videos to your content.

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Not everyone is really happy about reading, few would prefer to watch videos to grasp things quickly instead of reading the entire content. In this way, your blog drags all types of audience. While adding photos and videos, it should never face the issue of plagiarism and copyrights. Google is very particular about this fact. This ends up in increasing the traffic to your blog via the video hosting website YouTube.

Include Keywords

When you speak about increasing traffic to your blog, you cannot miss out on the fact of including keywords in the right portions of the article to drive a lot of traffic. Include keywords in the title of the article, at least twice in the content, in the headline and make sure the KW is present in the URL to your page. Have an idea of the keywords which people would use while searching for a particular content which also happens to be the content you would be posting on your site. When speaking about SEO, you should never forget the fact that Keyword is the heart of SEO. Whenever you put up an article or any relevant content on your blog, make sure it meets to the standard of matching with keywords.

Keep updating your blog

The fresher the content of your blog, the better the traffic. It is always advised to update your blog at least thrice a week. If you don’t have anything to post, then give space for guest posts. The guest posts also indicate that your blog is being constantly updated. No one would like to read an old, outdated blog. So, keep writing more. But, on the pretext of updating the content of your blog, never compromise on quality. The better the quality, the better the viewership. It is better to hire writers for your blog. The professional writers have a better idea of the content that would speak more by itself. It is very hard and impossible for a business person to don several roles at a time. It is better to look for specified talents in the country.

Email marketing

If you are looking for a marketing strategy that would not cost you a hole in the pocket but at the same time provide you with amazing results, then you must be choosing Email marketing. There are a lot of ways by which you can obtain the mail ID of the viewers of your blog. Once you obtain the mail IDs, you can send them newsletters of your blog. You can also send them the agenda of events you have planned for your business. This would actually create a better bonding between the customer and the business owner. It is better to send greetings via mail rather than using the mobile phone number. These are some of the behaviors exhibited by the blogger which would show the value he contains for his readers.

Conduct give away events

This is one of the latest fads followed by the bloggers. When you use this type of strategy, then the readers of your blog themselves would be the reason for the increase in readership. When you conduct give away events, you would ask the readers of your page to share the link of your blog in any of their social media handle. In this way, you are managing and creating awareness for your brand. This is made possible because the traffic of your blog is increased by the kinds of blog posts. This is not a costly affair as you would be investing very less compared to the other tactics for increasing blog traffic. There will be one winner at the end for any give away that is conducted.

Build user engagement

The users need to be engaged in this platform. There are a lot of blogs that do not encourage user discussions by disabling the comments section. But, that is not actually encouraged. There is a lot of evidence to prove that the community discussions make people coming back to the blog. There are also SEO studies that state, the more the user engagement on a blog, the better the reach of the blog. So, being a blogger, one should never mind about the criticisms. The bloggers should have the mindset to accept both constructive and destructive criticisms. This also shows how the blogger is open-minded and is ready to listen to the views of the reader. This, in turn, leads to a surge in the business.

Providing backlinks

The provision of backlinks is beneficial to both the bloggers and the readers. The readers can get a broader view of the answers to the questions. The readers can also get to understand the views of different bloggers. In the case of bloggers, it is a win-win situation where the bloggers can enjoy the increase in the number of visitors. The bloggers can also share a lot of ideas to drive more traffic to the page. The provision of backlinks is also one of the best ways to earn with your blog. If you are planning to earn with the help of your blog, do accept the backlink offers from other companies provided the blog content of the product matches the nature of your blog.

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Retweet and titles

It is no crime to retweet or repoststhe older content of your blog provided the content is relevant in today’s pretext. There are a lot of successful bloggers who have retweeted or reposted the older content and have made it big. The titles also play a vital role in increasing the traffic of your blog. The titles are checked for compatibility with the keywords used for the search. It is always better to use the titles which incorporate the keywords. The titles are the first thing a reader notices in a blog. When the title is fine, everything else is fine.

There are a lot of SEO techniques that can be used for enhancing the number of visitors to your blog. It is also suggested to keep oneself technically sound. It is very frustrating to maintain a blog but once you have mastered the methods to increase the blog visits, you can enjoy a plethora of benefits.
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