Optimising images for search engines

Images play an important role in web design. They not only add an aesthetic appeal to your site but help in expressing ideas and thoughts.

They can influence buying habits, grab attention and create a lasting impression about your site on the customer. After all, a picture is worth a thousand words.

It’s little wonder that Avatar with its beautiful visuals, breath-taking imagery and eye-popping graphics has been so successful at the box office. But what would search engines such as Google think about Avatar? Let’s begin by analysing how Google views an image:

  • Alt attribute: Google and other search engines are visually impaired when it comes to images. So they look at the alt attribute to read the description of the image. If you have a picture of a man with a cheesy grin, put “man with cheesy grin” inside the alt attribute. Try to summarise what the image is about; don’t overdo it though. This will not only help search engines but is beneficial for visitors who disable images or use text readers. Note: The alt attribute is commonly, but incorrectly, referred to as the “alt tag”.
  • File names: Use a descriptive file name. If the name of your file is “0001.jpg”, then search engines don’t know what it represents. It’s much better to have “man-cheesy-grin.jpg” as a file name. As with alt attributes, don’t get carried away. Having a long file name such as “silly-looking-man-with-cheesy-toothy-grin.jpg” is a bad idea. Also, it is good practice to separate words in a file name with a dash instead of an underscore.
  • Relevancy: You should use relevant images for your website. Search engines examine the copy/text around the image and see how closely the two relate to each other. If you are selling car polish, then having an image of a gorilla will throw search engines off. Customers may get the joke but search engines don’t have a sense of humour.
  • Keywords: Now that you know about alt attributes and descriptive file names, try to use keywords in them. If you are using “cheap car polish” as a keyword, plug that keyword into the file name and alt attribute of your car polish image.
    Although search engines place more importance on actual text than images, it is good practice to optimise images. This way search engines will be able to understand what your image is about and your page rank will increase in organic search results.

But coming back to Avatar, would Google enjoy it? Maybe if it had sub-titles.

Author bio: Carol James, writer and editor EssayLab
I'm an academic writer at EssayLab is a great service that provides write proficient school essay help for people of all school star. Our objective is to simpleness your high school studies and gives everyone a possibility to flourishing without having excess strain.
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How to Prepare and Upload Videos to Blogger

Video usage has exploded over the last few years, and their popularity is far from confined to video sharing platforms or social media. Due to their high engagement and viewership levels, videos can be found on blogs more and more frequently, and if you haven’t already started using them on yours then you should - soon.

Seeing as Blogger is such a capable platform it should come as no surprise that it has all the tools you need to upload and publish videos. In fact it will even make it fairly easy for you to do so – but there are a few things that you should know before you start.

The first thing that you should know is that there are two general ways to publish videos on Blogger: Embedding it from video sharing platforms (such as YouTube), or uploading it and publishing it directly. Both have advantages and disadvantages, but here and now we’re going to deal with the latter – though there are some similarities between the two as you’ll soon see.

Preparing a Video for Blogger

Although Blogger doesn’t have any strict requirements for uploading videos, the one limitation that you’re likely to run across is that your videos need to be under 100 MB in size. If the video that you intend to publish is any larger than that you will want to compress it by using a codec that offers better compression (i.e. H.264) or reducing the resolution and bitrate.

Aside from that, Blogger is actually fairly liberal with its other requirements. It tends to support most popular video formats, so you will have no problem uploading videos in MOV, AVI, MP4, or WMV. As far as codecs go it also supports most of the popular ones, and you shouldn’t run into any issues.

In short, the file size is normally the thing that you need to concern yourself with when preparing videos for Blogger. If it is a problem, you should try using H.264 and MP4 to compress it initially, and if that isn’t enough then you can also reduce the resolution, bitrate or frame rate.

Uploading and Posting a Video on Blogger

Assuming your video is prepared (i.e. under 100 MB) then you can upload it to Blogger and insert it into a post at the same time. The user-friendly nature of blogger simplifies things somewhat, and you can add a video to your post directly from the post editor itself, and it will be uploaded as you do.

Needless to say to start with you’ll have to sign in to Blogger, select your blog and then either create a new post or edit one that you want to add a video to. Once you do that all that remains is to:

  1. Click on the ‘Insert Video’ icon that looks like a clipboard.
  2. Select ‘Upload’ and locate the video file that you want to publish.
  3. Adjust the size if necessary by changing the ‘width’ and ‘height’ values in the code.
  4. Publish the post whenever you are done.

When you do choose to insert a video, you may notice that Blogger also has several other options that you can choose from – including to use videos from your phone or webcam. Sometimes it can be more convenient to use these options, and they’ll essentially upload the video from those devices.

At the same time Blogger also has other options that will let you search for and use videos from YouTube, or use videos that you uploaded to YouTube previously. That is what you’d opt for if you wanted to embed the video – so you’ll have that option too.

Using Instant Upload on Mobile Devices

As much as Blogger will allow you to upload videos from your phone as highlighted above, there are some ways to make it a bit more convenient. More specifically, you could instantly upload videos that you record on mobile devices and then choose to publish them on your blog.

To do that you will want to use the Google+ App for Android or iOS. It has a feature known as ‘Instant Upload’ that you will be prompted to enable when you first launch it, and can then select whether to upload videos over WiFi only or using mobile networks too.

If you didn’t enable the feature when you first launched Google+, you can find it in the settings and turn it on there. Just remember that with this feature enabled any videos (or photos) that you capture with your phone will be uploaded to a private album – which in some cases may not be what you want.

Assuming you do use Google+ to instantly upload videos, you can publish them in much the same way as before. The benefit is that they’ll already have been transferred to Google, and so you won’t have to go wait as they are uploaded.

Of course if you are going to want to start publishing videos on your blog the first step is to create them, and Movavi Video Suite will be perfect for that task. It contains a wide range of tools that will let you record, edit, and produce amazing videos – without having to jump through any hoops.

Essentially you could opt to use existing video footage from your camera or smartphone to create videos, or you could record your screen or webcam, create a slideshow, or digitize VHS tapes. Once you have the raw footage, you can then use the features in Movavi Video Suite to cut and join segments, improve its quality, apply special effects, insert audio tracks, and much more.

When you are done, you will be able to save it using a video format and settings that are perfect for Blogger. Of course Movavi Video Suite will have other options too, and you could even burn it to a DVD by following the steps at https://www.movavi.com/support/how-to/how-to-burn-video-to-disc.html. At the end of the day it is up to you, but suffice to say you should have no problem creating some great content for your blog with it.
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How to Embed any Webpage Using HTML iFrame

Are you looking for an iFrame code or iFrame creator? Do you want to embed a webpage to your site or blog or blog post? Here is the best solution for you to make it done easily. Yes, Sometime we need to embed a live webpage to our blog post so that we can show that webpage live on our post page and user can easily explore it right from your blog post.

Just like we add pictures or a screenshot of any webpage, iFrame will allow you to add that actual webpage to your blog post and even you can change its height, width etc. Isn't it amazing? Yeah it is!

So, To make an iFrame, You must be familiar with HTML coding right?


We have an iFrame Generator which will help you to create an iFrame within just a minute. No HTML coding knowledge required!

So, Let's get started!

How to Create an iFrame?

Just follow the simple steps given below to make an iFrame and Embed any webpage to your blog post:

Go to the iFrame Generator page
Fill the required data into the form
Click on "Preview" to see actually it looks
Click "Generate" to generate HTML iframe code
Copy and paste the code to your blog post and you're done!

If you have any question feel free to ask by commenting below. :) 

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Things to do when creating a Blog

So, are you planning to create your own blog this year, but don’t know how to get started? If it is so, then we are here today with a guide to make money through blogging. In this article, I will be discussing the important things which need to be considered before starting or creating a blog. Following these tips will help you in saving your valuable energy and time. So, if you are wondering about how to start a blog, then you are really lucky that you landed here because I’m going to share a simple guide to make money through blogging.

You will be surprised to know that you just need 30 minutes or less to create a blog and that too without any prior knowledge of HTML or graphics design or coding. Over the past few years, I have learned a number of things about blogging and even managed to set few successful blogs for myself as well. I know that what are the best practices which a person needs to follow and what mistakes they need to avoid while creating a blog. With this article, I just want to help each one of you in creating a blog because I don’t want you all to endure the pains which I endured.

Before starting with the guide, I just want to quote the words of Benjamin Franklin which I think are apt to use here and that is, “Experience is a hard master, but fools will have no other.” It simply means that one should always learn from the past but not from their experience. Now, you can forget everything else because I am going to tell you all about how to make a blog. You just need to follow few simple steps, tips, and tricks.

Before getting started with the things to do when creating a blog, let us answer one question.

Why do you want to start a blog?

There are different reasons for different people to start a blog. Blogging is one of the best ways for:
  • Becoming a better person because it helps the person with intentional communication, clear thinking and building a creative flair.
  • Improving and proficiency in writing which comes with regular writing practice and blogging helps in writing on a regular basis.
  • Making your voice heard and yes, you can share your own views and reach out to more people to increase your website traffic as well.
  • Making a difference in the life of the people as you can help them with their life’s certain problems which with they are dealing since a long time.
  • Getting your work published online which helps the person in building his or her own loyal audience.
  • Making money through blogs. Though it needs your time and commitment, but yes, it does return fruits for life.

Things to do when creating a Blog- A Guide

I will be talking about the 4 major things or you can say steps through which you have to go through for creating or setting a blog. And I am again assuring you that if you follow these steps carefully, then you can create your blog within 30 minutes or less. It is not difficult to set a blog because there is no need to know about coding. Isn’t it amazing news, huh?

Steps on How to start a Blog

Step 1- Choosing the preferred blogging platform

The first thing which you need to do while creating a blog is to choose the preferred blogging platform, a platform where you want to build your blog. If you are here then I will assume that you are well aware of WordPress which is a massive platform. One of the biggest blogging platforms in the world is WordPress which features infinite ways for to design and layout the blog along with the plugins and add-ons. The other alternatives include Tumblr and Blogger, but there are few of my personal reasons because of which I am advocating about WordPress as the best blogging platform.

  • Free and easy to use
  • Thousands of layouts and free themes
  • Massive support forum for solving your queries
  • Insanely fast blog with perfect functioning and form
  • Easy interaction with people and the content can be shared as well as commented too

Step 2- Self-Hosting or a Free Alternative?

Whoa! This is the major decision which you have to take before creating a blog. You have to decide whether you want to create a free blog or pay for it. Whether it is Tumblr, Blogger or WodPress, the blogs are free to own. Isn’t it awesome, huh? It is perfect for the people who aren’t really serious about blogging, but yes, it does have disadvantages too.

  • You won’t get your own domain name
  • Limitations including not fully monetize or uploading the videos or no access to free themes
  • You are not the owner of your blog

On the other, we have the self-hosted blog which gets your own domain name and you are the real owner of the blog. You can even give it your name or customize it according to your needs. You even get the unlimited bandwidth for the content, videos, and images along with the free themes. Isn’t it a winning combo?

Now, the question arises is that how much is a domain name and the hosting? It is not much expensive and usually costs around $4 to $10 per month depending on your hosting provider.

Step 3- Start creating blog with a self-hosting and custom domain

I am moving forward with WordPress and if you haven’t chosen it, then do it seriously, it is the best. Now, just come up with a domain name and the hosting service. I would like to recommend you all with Bluehost hosting and I have only good things to say about it. Though it is not the cheapest one, yet it is the best on among all. And if you don’t want to go with Bluehost, then you can choose any hosting company of your choice. Now, you get a ‘one-click’ WordPress install in the admin panel and once, WordPress is installed, you can start with blogging. Though you might feel the WordPress layout little confusing, but it is really simple and easy.

Step 4- Designing your WordPress Blog

Now, this is a little bit of fun. So, let’s make your blog exactly the same as you want. For choosing the theme you have to navigate through Appearance>>Themes>>Select>>Install or you can even get the premium WordPress themes from ThemeForest.net. It is recommended to get a theme which is easy to customize and looks professional. The most awesome feature of WordPress is that you can easily change the themes in few clicks. It means that you can switch to another theme without losing the images or content.

The design of your blog must reflect you and your personality as well as the blog niche. What I mean to say is that there is no need to have a sports theme if you have a technology blog. Above all, it is really important to have a theme which is easy to navigate. People won’t stay if you have an ugly website, so make it easy for people to stick around.

Also see: Best Blogging Tips for New Bloggers

This is it, guys! By now, I am sure that your initial blog has been already set up and you are ready to go. Wasn’t it really easy? Yes, damn easy. if you stuck anywhere then you can always contact me through the comment section.
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5 Must Have Items To Get You Vlogging On A Budget

Vlogging or video blogging has rather turned out to be a full time profession and pulls in a lot of money by just posting videos on a blog. Apart from being a very interesting occupation it is also very creative and simple. If you are already a blogger you can increase the popularity of your blog by uploading some video footage on it. Vloggers has become more of a profession these days. With the quality of equipment and softwares enhancing, there are a lot more perks added to vlogging making it into a profession to produce semi-cinematic quality footage.


Anybody of you can start vlogging without worrying about the cash you need to give like those bonafide YouTube stars. All you need to start vlogging is quality equipment (including a good camera with HD features, a tripod and a Softbox) and good editing software. These things are a must to produce good quality films as low quality vlogs don’t get the kind of attention that you are looking for. Check out some of the most amazing products that will be very helpful to start vlogging on your own and producing quality footages.

Canon Powershot S110 – $379.00

It is a compact camera but does the job perfectly fine. The Canon Powershot S110 comes with 1080p HD quality with 5x Optical Zoom and a 24mm wide-angle lens. With the Canon Powershot S110 you are provided with the customized shooting modes with which playback clips and deleting the redundant clips is easily done apart from the vlogs.

Sony Bloggie Live – $239.00

For those of you who find $379 to be a big amount on a Canon Powershot, there are other options for you as well. Sony Bloggie Live is another camera that shoots in 1080p HD. It some with some amazing features like wi-fi which allows you to stream your vlog live if you want to. This is the one advantage that makes it superior and within the budget for a vlogger.

Picking out the right digital camera is very essential for quality vlogging. Apart from all the other equipment you must pick your digital camera smartly only once you are convinced that you have found the features that you need. It is no news that a digital camera is a costly entity and some of us have to worry about the budget as well. Finding the right features in the right amount should be your motive. Search for the list of top 10 best vlogging cameras and pick out the one which gives you the best features while keeping your budget intact.

72-inch Tripod – $18.95

Shooting without a tripod is like a cake without icing. It is a very essential instrument for a vlogger to get quality images and shooting a stable video. Pick up a tripod no matter which camera you are using to enhance your vlogging and make it more professional.

Fotodiox Pro Octagon Softbox – $56.95


A vlogger always has to depend on the lighting to make a shot perfect. If you are not comfortable letting the nature decide the quality of light you want to shoot with then some outside help is not a bad option. For good lighting and effects you can use a Softbox. It is an affordable device and comes in quite handy.

>>> Click Here to Buy it Now on Amazon

Editing Software – $14.99 and up

Apart from all the equipment required for vlogging there is one other thing that you need to add the finishing touch to your end product. Editing software is something you cannot avoid to make your shot perfect. For those of you who use a Macbook or a Mac Computer can easily download iMovies editing tool costing $14.99. Ideally the editing software that you should be using are Final Cut Pro or Adobe Premiere Pro for a perfect finishing touch. They might be a little expensive but they are worth their cost.
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How to generate sales with a high converting landing page

The online face of your business is the ‘Landing page’ and we want that the face of your business must be a smiling one. The landing page is the one which takes into the random users as well as turns them into the customer of your business, which generates the sales.The landing page is the most important tool for marketing your business and turning the leads into the sales of the product.No matter whether you have a Facebook landing page or the one embedded in your website, optimizing the landing page helps in generating the sales for the business from 10 percent to 50 percent. Here we will brief you about the what is landing page followed by how you can create one and how to generate sales with a high converting landing page.

What is a landing page?

A landing page is the exact what is sounds, means when the traffic turns to your website, it lands on the landing page. This traffic can be from anywhere, through syndication, advertising, searching, inbound-outbound marketing efforts or from any sources. If we need to ensure that the traffic turning to your business website must generate the sales, then it is important to work on the optimization level of the landing page. This action can include anything, from a free trail of the service, to the immediate product purchase, from giving the email address to the RSS feed subscription and many others. And now, we would move further talking about how to create a landing page.

How to create a landing page?

We have two main approaches for creating a landing page, which includes, manually by yourself or by hiring a professional web developer/ engaging in a third-party tool, like Wishpond. The optimal level of the landing page is a never-ending process, which includes the constant adjustments, testing and trialling. The best option is to go with a professional and paid web developer, which uses the optimized templates. But, before directly jumping to the paid developer, you have to ensure that the paid developers must use the sector-focused templates, because your target market is different from the target market of other businesses. Though, creating a landing page is an easy and simple process, yet a never-ending one. Even the third-party tool, like Wishpond helps in creating the landing pages easily and optimizes them.

How to generate sales with a high converting landing page?

A Unique USP and a Killer Headline: The very first thing which is important to decide is the USP, that is the Unique Selling Point of your product. It is the major part of the landing page, which helps in setting up your business perfectly apart from the other businesses. It is that part of your business, which only you have and helps you stand apart from others. Your landing page needs to be attractive and engaging with your customers. It must be created in such a way that within less than a second your product convince the visitors and turn them into your customers. The USB with the image of the product attracts more visitors. A headline is the major cause of attention for the visitors to your website. So, it is must have interesting and understanding headline to your landing page, which can grab the visitors’ attention.

Appealing graphic, image or video: If your landing page will include appealing graphics or videos or images, it will grab more visitors and there are more chances to turn them into your customers. These significantly help in communicating more with the visitors than the text. So, if you have an interesting product, then do ensure to use its image on the landing page. This significantly helps in increasing the visual appeal of the landing page as well as encouraging the reputation of your business. It is recommended to use different types or styles of images for the target audience of your business and track the conversions of your sales carefully.

Choosing a solid CTA: CTA is the Call-to-Action variable, which is one of the most important for the landing page for your business. A landing page is the tool for attracting the user’s attention and the center of focus of your landing page is the CTA. Make the CTA of the landing page appealing, clear and contrasting in order to make it a successful landing page, which generate sales. It is important to have a single-focused landing page.

Include the Benefits in short: It is important to include the benefits of your product or business to the visitors in brief and short. Within less than 5 seconds, the headline of your landing page grabs the user’s attention and engage them further. It is important to mention the benefits in short, so that your landing page gets the desired action. Give your landing page a little more information and engage the visitors by telling them what you have different to offer them from your competitors.

If you are serious about increasing the sales of your business, then you need to know how to generate sales with a high converting landing page. If you will have a highly optimized landing page for your targeted audience, then it will give you more visitors, but it is you, who have to make your landing page appealing, engaging and clear, so that it helps with the authentic leads.
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