How to Build Backlinks for Your Blog / Website?

Backlinks are some of the best-proven methods to increase traffic to your site or blog. At the same time, one cannot just increase the number of backlinks and expect the traffic to increase. Only the sites/blogs with the best content or a well-structured blog can enjoy the perks of hosting quality backlinks. There are certain strategies on how to build great backlinks. Some of the strategies are listed below.


What is a backlink?

A backlink is a link that targets to your site. Any link from other blog/website that points to your blog is known as a backlink. This means that the blog is finding the content of your blog to be resourceful.

Hire great writers

As the common notion goes, Content is king. Only the professional content writers can bring about the touch of using the right keywords at the right places without explicitly revealing it. The content should be updated regularly. Most importantly, it should match the current needs of the readers. Only when your blog/site is fulfilling the requirements of the readers, they will be more interested in reading your blog. There are also a lot of nuances in creating an impressive blog post.

There are a lot of site owners who take content for granted. Content is the main key to making searches on the search toolbox. It is not that you need to use impeccable language in your content, make sure it is appealing to the audience.

Make sure to stick on to the main purpose of your blog/site. You can channelize your blog’s content but you should not deviate from it.

Guest Posts

The concept of Guest Posts might sound a bit old-fashioned or cliched but never underestimate it. There are a lot of newer upcoming sites that are on the constant lookout for quality content. You can benefit by posting guest posts without having to pay. These new sites would only be more than happy to receive quality content. If you deliver best quality guest posts, this, in turn, increases the reputation of your site.

Public Relations

You might wonder as to how the Public relations have a role in creating quality backlinks. The backlinks are targeted to your site from another page. In order to get backlinks from sites that enjoy a lot of traffic, you need to maintain good public relations. Try to attend a lot of blogger conferences and make people aware of the blog you are running. There are a lot of famous and successful bloggers out there to lend a helping hand to the upcoming bloggers. All these are possible only by networking.

Check your own site for including quality backlinks

There are certain modifications which when made can pave way for the inclusion of fewer quality backlinks without having to include a lot of backlinks.

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  • Make your site technically strong
    You need to maintain a site free from all sorts of technical issues. The technical issues make the readers very much uncomfortable with your site/blog. There are a lot of tools to check the various technical issues your blog might face. The first and foremost problem that pisses off most of the readers is a page that loads slowly. You must make sure your page loads fast in order not to lose the readers. It is also a known fact that the mobile reading has become paramount. People read more on mobile phones than reading using computers. Check if your site/blog is mobile friendly. This is one of the unnoticed but the main issue. The other errors like 404, Meta Data can be solved easily by using a few tools. The architecture of your site also matters a lot while creating good backlinks. The site must be designed in such a way that it doesn’t perplex the readers and it paves an easier access to the backlinks in your page.
  • Check for the outbound links
    The need to check the outbound links is a must to attain the full benefits of the backlinks. When you have a lot of unnatural outbound links from your site, then it becomes difficult to attract the other readers using the backlinks.

    The blogger or the site owner might be very careful to check for the links that target to another page, but they sometimes miss out on checking the comments section of the blog. There are a lot of unwanted links that are provided in the comments or discussion section that hampers the quality of your blog. There are a lot of instances where you will be forced to face the penalty for the induction of spamming links on your blog.
  • Backlinks should be relevant
    There is no use of linking a co0kery recipe to a travel blog. This only reduces the readership. Make sure the backlinks provide access to relevant content. Never include backlinks for the sake of including it.
  • Use your anchor text wisely
    As much as backlinks are important, the anchor text is also important. You need to use the anchor text on your blog wisely. There are a lot of nuances associated with the placement of anchor texts in your article. It is not suggested to place the anchor text at the end of the article. At the same time, it is not advised to use all the anchor texts all at one place. The anchor texts need to be distributed throughout your article.
  • Never buy your backlinks
    This is one of the biggest blunders of the new and enthusiastic bloggers commit. Care should be taken to note that the backlinks are not bought. This is a total waste of money and resources.
  • Sky scrap your content
    This is the process of creating the best out of the content that is already receiving good attention. This is one of the tactics which successful bloggers follow to create top quality backlinks. This also comes handy during times when you are drained out of ideas.

These are some of the things you should keep in mind to create quality backlinks for your blog or website.
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10 Simple Ways to Increase Traffic to your Blog Posts

Blogs have become one of the most important needs for the creation of an online presence of a particular business or company. The best part about maintaining a blog is that you need not follow any fixed rules. Though, it might seem very much grueling to maintain constant readers to your blog. There are certain simple ways by which you can increase the traffic to your blog posts. The 10 simple ways are listed below. These are the ways which are tested and proved by a lot of bloggers. In fact, these are the ways suggested by the blogger community themselves.


Use Social Media wisely

There are hardly few people who do not use social media on a day to day basis. Social media has become an inevitable portion of everyone’s life. Being a blogger, you must make sure the time users spend on your social media handle is worth the while. Prefer sponsored posts once in a while so that you can boost your posts.

Add a social media share button at the end of each blog post. If you do not add a social media button at the end of every page, make sure to share the link of your blog posts in social media accounts. If your social media grows in size, it sure does provide a great platform for you to increase your blog traffic. Instagram, Facebook,and Twitter should never be missed out on your list of social media handles. You can include the other social media platforms too. It does not cost you.

Guest Posts

If you have invested some of your time and energy in someone else’s blog that carries the range of audience you are looking for, then you can divert those readers to your blog too. To ask the other bloggers to provide space for guest posts would require you to increase your networking capacity. Attend a lot of bloggers meet and engage in the sharing of ideas to make contacts to post guest articles. The guest posts stand as a testimony as to how much you are sure of the services/products your company renders. This, in turn, creates a good image of your business in the minds of the customers.

Include photos and videos

They say Pictures speak louder than words. It is proven right with the inclusion of photos and videos which drives a lot of traffic to your site. There is one amazing fact about the inclusion of photos. Using the Alt key, you can add more keywords to the pictures. When you are using too much of keywords in your content, it sure doesn’t look great. This is a better alternative. The Google owns YouTube and there is no doubt if your blog gets a lot of attention after adding short and crisp videos to your content.

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Not everyone is really happy about reading, few would prefer to watch videos to grasp things quickly instead of reading the entire content. In this way, your blog drags all types of audience. While adding photos and videos, it should never face the issue of plagiarism and copyrights. Google is very particular about this fact. This ends up in increasing the traffic to your blog via the video hosting website YouTube.

Include Keywords

When you speak about increasing traffic to your blog, you cannot miss out on the fact of including keywords in the right portions of the article to drive a lot of traffic. Include keywords in the title of the article, at least twice in the content, in the headline and make sure the KW is present in the URL to your page. Have an idea of the keywords which people would use while searching for a particular content which also happens to be the content you would be posting on your site. When speaking about SEO, you should never forget the fact that Keyword is the heart of SEO. Whenever you put up an article or any relevant content on your blog, make sure it meets to the standard of matching with keywords.

Keep updating your blog

The fresher the content of your blog, the better the traffic. It is always advised to update your blog at least thrice a week. If you don’t have anything to post, then give space for guest posts. The guest posts also indicate that your blog is being constantly updated. No one would like to read an old, outdated blog. So, keep writing more. But, on the pretext of updating the content of your blog, never compromise on quality. The better the quality, the better the viewership. It is better to hire writers for your blog. The professional writers have a better idea of the content that would speak more by itself. It is very hard and impossible for a business person to don several roles at a time. It is better to look for specified talents in the country.

Email marketing

If you are looking for a marketing strategy that would not cost you a hole in the pocket but at the same time provide you with amazing results, then you must be choosing Email marketing. There are a lot of ways by which you can obtain the mail ID of the viewers of your blog. Once you obtain the mail IDs, you can send them newsletters of your blog. You can also send them the agenda of events you have planned for your business. This would actually create a better bonding between the customer and the business owner. It is better to send greetings via mail rather than using the mobile phone number. These are some of the behaviors exhibited by the blogger which would show the value he contains for his readers.

Conduct give away events

This is one of the latest fads followed by the bloggers. When you use this type of strategy, then the readers of your blog themselves would be the reason for the increase in readership. When you conduct give away events, you would ask the readers of your page to share the link of your blog in any of their social media handle. In this way, you are managing and creating awareness for your brand. This is made possible because the traffic of your blog is increased by the kinds of blog posts. This is not a costly affair as you would be investing very less compared to the other tactics for increasing blog traffic. There will be one winner at the end for any give away that is conducted.

Build user engagement

The users need to be engaged in this platform. There are a lot of blogs that do not encourage user discussions by disabling the comments section. But, that is not actually encouraged. There is a lot of evidence to prove that the community discussions make people coming back to the blog. There are also SEO studies that state, the more the user engagement on a blog, the better the reach of the blog. So, being a blogger, one should never mind about the criticisms. The bloggers should have the mindset to accept both constructive and destructive criticisms. This also shows how the blogger is open-minded and is ready to listen to the views of the reader. This, in turn, leads to a surge in the business.

Providing backlinks

The provision of backlinks is beneficial to both the bloggers and the readers. The readers can get a broader view of the answers to the questions. The readers can also get to understand the views of different bloggers. In the case of bloggers, it is a win-win situation where the bloggers can enjoy the increase in the number of visitors. The bloggers can also share a lot of ideas to drive more traffic to the page. The provision of backlinks is also one of the best ways to earn with your blog. If you are planning to earn with the help of your blog, do accept the backlink offers from other companies provided the blog content of the product matches the nature of your blog.

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Retweet and titles

It is no crime to retweet or repoststhe older content of your blog provided the content is relevant in today’s pretext. There are a lot of successful bloggers who have retweeted or reposted the older content and have made it big. The titles also play a vital role in increasing the traffic of your blog. The titles are checked for compatibility with the keywords used for the search. It is always better to use the titles which incorporate the keywords. The titles are the first thing a reader notices in a blog. When the title is fine, everything else is fine.

There are a lot of SEO techniques that can be used for enhancing the number of visitors to your blog. It is also suggested to keep oneself technically sound. It is very frustrating to maintain a blog but once you have mastered the methods to increase the blog visits, you can enjoy a plethora of benefits.
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What is the Best SEO Plugin for WordPress?

Whatever your preferred blogging platform is, search engine optimization (SEO) plays a big role in the success of your online presence. One of the best and most convenient ways to achieve this is through the use of tools and plugins to boost your site’s placement in search engine results pages (SERPs). In this article, we will look into some of the best SEO plugins for WordPress, as well as other effective SEO strategies.


Benefits of SEO Plugins

Here are some ways that you can take advantage of SEO plugins:
  • Ease of use: Most plugins are convenient to install and use. No need for hard coding!
  • Amazing features: Some plugins address major SEO issues on your site. Others, meanwhile, can speed up your blog to make it more attractive to Google.
  • Industry standard: SEO plugin developers know what search engines are looking for, and they’ve probably integrated these requirements in the plugin.

Best SEO Plugins for Wordpress

Without much further ado, here are some of the best WordPress plugins designed to improve site SEO:

Yoast SEO
With more than 5 million active installs, this extremely popular SEO plugin packs a punch. It automatically addresses major but common SEO factors such as sitemap functionality, canonical URL management, title and meta description update, content analysis, and more.

All in One SEO Pack
One of the first WordPress SEO plugins in the repository has stood the test of time, and is still challenging Yoast SEO for plugin supremacy. It offers SEO features such as sitemap creation and submission, AMP support, advanced canonical URLs, automatic meta tags, and integration to e-commerce sites.

SEO Squirrly
The name of this plugin may sound cute and cuddly, but it’s designed to contain some serious features to drastically improve your site’s SEO. What makes this plugin amazing is that most of its functionality is done either automatically or through assistive means. In other words, it’s meant to be an expert-level SEO application designed for non-technical users.

Some of the great features of SEO Squirrly include e-commerce product pages optimization and a comprehensive marketing suite. You have the option to go Premium and enjoy more functions.

SEO Framework
Designed to impress both SEO beginners and experts, this plugin performs automatic generation of SEO-optimized titles and descriptions, Open Graph tags, structured data, error prevention, and search engine notification in the event of sitemap updates. It also has caching features, hidden breadcrumbs, and API for plugin makers.

Other SEO Strategies To Use On Your Website
Aside from the plugins listed above, you may find the following tips extremely useful in your SEO targets:
  • Consult an SEO expert: Look for individuals or companies that offer tried and tested WordPress SEO service steps to bring your website to the top of search results.
  • Address site speed issues: Google penalizes sites that load too long, and so it has become an industry requirement to boost site speed. Some good techniques to make the page loading time shorter include reducing external script calls, optimizing images, and using website caching systems.
  • Optimize your keywords: Services such as Google Keyword Planner may help to provide guidance on what specific keywords you can target. Note that long-tail keywords are still attractive to most search bots.
The SEO plugins above should bring your website to an otherworldly level in terms of search engine placement. Be sure to keep updated on SEO developments and industry changes, so that your site can keep up.

Image source: https://pixabay.com/en/seo-3d-websites-internet-2394237/
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Mastering Your Blog Using the Proper Search Engine Optimization

The search engine optimization can be considered as one of the most important things that you need to learn if you are blogging. That is because by mastering the proper search engine optimization, or the SEO, you can be sure that getting a lot of visitor is something easy for your blog. As the result, you will be able to get a lot of money because of the increasing traffic of your blog. However, doing this kind of thing is not easy. That is because you will need some nice tools that can help you get the proper SEO that will give a huge traffic to your blog. Unfortunately, the tools that you might need related with this SEO thing is not coming for free. You will need to spend some of your money for the software and the tools that might help you to determine the proper SEO. Even though some of those tools are considerably cheap, that does not mean all of the blogger around the world are able to buy the tools because of many reasons.


If you are interested, you might want to try the free SEO tools that you can easily find around the web. Yes, this kind of tool can also be used to help you to determine the proper SEO that you need. That is because the functions of these tools are considerably similar with many of those paid SEO tools that you can find on the net. However, of course there are some differences that you need to realize between the free tools and the paid ones. Most of the time, you will get a lot of limitations and restrictions for the tools that you get for free. On the other hand, the paid one usually gives you a lot of features that can be totally helpful to master your blog.

For your consideration, basically using the SEO tools is not a must for some people. That is because the tool is not something that will determine your succession in mastering your blog. Most of the time, the SEO tool is just something that you use, to help you to determine the next thing that you need to do with your websites; choosing the next topic for example. However, if you think that the tool is not that helpful at all, you can always go on your own way. That is because there are a lot of bloggers out there that are not using any SEO tools. They are just managing their blogs properly while adding more and more things that will attract attention to give the better traffic to their website. If they are able to do that, you will also be able to do that.

Some of the Best SEO Tools for Free

The first one is Google PageSpeed Insight. This tool is considerably free to download and you can find many free links to download this SEO tools. For your information, the user interface of this tool is also quite easy. That is because you just need to simply enter the url of your website. After that, this tool will help you to determine the loading speed of the website and also the performance. To make it simpler, this tool is quite essential for those who want to know how well their website performs on the mobile device and the desktop computer.

The next one is Moz Local Listing Score. This tool is also something quite simple to use. As an addition to that, the data that is displayed by this tool is considered as something quite accurate. The main reason is because the data displayed on this tool is the data the this tool gather from many different resources such as Google, Yahoo, Facebook, and even Bing. With all of those sources as the main source of data, it is not that hard to determine the complete listing, the incomplete listing, or even the duplication that you want. This tool is just helpful enough for those who are blogging.

The third one is Keywordtool. This tool is one of the best friends of all of the bloggers. That is because this tool can easily help you to determine the best keyword that you might need to use as the main keyword of your articles. That is because you just need to put one or two keywords on the tool and the tool will give you the possible keywords that you might want to use. As an addition to that, the keywords that are displayed as the options are the keywords with the real opportunity. That means you are not going to get a keyword that does not have a lot of attention from the world on the internet.

The fourth one is Google Analytics. For your information, this tool might be one of the best tools that you can use to manage your website. That is because the data given by this tool is amazingly detail. That is because this tool can help you in tracking down the traffic that goes in your website. As an addition to that, this tool also helps you to understand the keyword that is usually used and be directed to your website. This way, you can also use that data to determine the most possible keyword to be used in the future. However, there is one thing that you need to realize from this tool. As the name implies, this tool is a tool that you can only use to check the statistic and analytics of your website on the Google data. That means you will not be able to check the data related with some other search engines such as Yahoo and Bing.


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For your final consideration, the main point that you need to highlight is that SEO tool is just a tool to help you master the blog. Even so, you will still need to learn how to use the tools properly so that it is not something that will give you the succession of the blog within a blink of an eye.
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How to Add a Google Translate Gadget on Blogger and Make Your Website Multilingual

The benefits of having a multilingual website are many. The most notable of them are better SEO, new customers, better communication, and a big surge in customer satisfaction. It doesn’t matter what your website is about, as long as you target people from more than one country, it must be translated to all relevant languages. It’s a necessary requirement considering the competitive markets of today. You simply have to be the best.

However, translating all your website content ‘by hand’, meaning hiring a professional translation agency to do the job, is very expensive. The good news is that you can use a machine translation gadget from Google with your Blogger website to enable the visitors translate the website automatically. This solution won’t be as sophisticated, accurate, or SEO-effective. But it’s a great place to start on your road to a full-fledged multilingual website.


How to Add a Google Translate Widget on Blogger

Like all Blogger widget installation instructions, this one is very simple:
  1. Log into your Blogger account as per usual.
  2. Click on the Blog Title.
  3. Click on Layout in the left-side menu.
  4. Click on Add a Gadget (to the right of the Blog Posts section).
    This will open a pop-up window.
  5. Scroll through the list in the pop-up window until you find Translate and click on the “+” to add it.
  6. Configure your Translate gadget by choosing the Title and Style.
  7. Click Save (highlighted in orange).
  8. Enjoy the benefits of having your website translated into any language Google Translate Widget is capable of supporting. That’s100+ languages so far.
Be sure to consider your website’s admin control panel and hosting capabilities when choosing to make a multilingual website. While Google Translate Widget can integrate with nearly anything, and cPanel can administer any kind of website, you’ll need to find the best cPanel hosting. Making your website go global by adding more languages will result in a surge in traffic. You need to have a host that can adjust to prevent your website from crashing. Otherwise, all the possible positive effects of making your pages multilingual will be negated.

How to Use the Change Blog Language Feature on Blogger

If there’s only one language you target, installing Google Translate Widget might not be necessary. Blogger has a built-in translation feature that will allow you to translate the website instantly.
To do this you need to:
  1. Log into your Blogger account.
  2. Click on the Blog Title.
  3. Click on Settings in the same left-side menu mentioned above.
  4. Click on Language & Formatting in the yet another menu that’ll pop up right under the Settings.
  5. Select the language you need in the drop-down list.
  6. Save the new settings (the button is in the top right corner).
That’s all there is to it and the translation will be quick and efficient.

What About Machine Translation and Multilingual SEO?

Machine translation is effective but extremely limited. Therefore, translating the language of your website by using either of these services won’t do you much good SEO-wise. Do not forget that in order to optimize your website in the best manner possible, you need to research keywords relevant for every specific country in its native language. Merely translating the keywords used on your original English pages word-for-word won’t be nearly as good.

This is why the ultimate form of a multilingual website is actually creating several websites, each made or localized by professional translators and optimized by marketers.

This solution is out of the price range for the majority of businesses. However, you can still reap many benefits by simply adding the Google Translate feature to your pages. This will boost customer satisfaction and increase your chances of expanding to new markets.
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Optimising images for search engines

Images play an important role in web design. They not only add an aesthetic appeal to your site but help in expressing ideas and thoughts.

They can influence buying habits, grab attention and create a lasting impression about your site on the customer. After all, a picture is worth a thousand words.

It’s little wonder that Avatar with its beautiful visuals, breath-taking imagery and eye-popping graphics has been so successful at the box office. But what would search engines such as Google think about Avatar? Let’s begin by analysing how Google views an image:


  • Alt attribute: Google and other search engines are visually impaired when it comes to images. So they look at the alt attribute to read the description of the image. If you have a picture of a man with a cheesy grin, put “man with cheesy grin” inside the alt attribute. Try to summarise what the image is about; don’t overdo it though. This will not only help search engines but is beneficial for visitors who disable images or use text readers. Note: The alt attribute is commonly, but incorrectly, referred to as the “alt tag”.
  • File names: Use a descriptive file name. If the name of your file is “0001.jpg”, then search engines don’t know what it represents. It’s much better to have “man-cheesy-grin.jpg” as a file name. As with alt attributes, don’t get carried away. Having a long file name such as “silly-looking-man-with-cheesy-toothy-grin.jpg” is a bad idea. Also, it is good practice to separate words in a file name with a dash instead of an underscore.
  • Relevancy: You should use relevant images for your website. Search engines examine the copy/text around the image and see how closely the two relate to each other. If you are selling car polish, then having an image of a gorilla will throw search engines off. Customers may get the joke but search engines don’t have a sense of humour.
  • Keywords: Now that you know about alt attributes and descriptive file names, try to use keywords in them. If you are using “cheap car polish” as a keyword, plug that keyword into the file name and alt attribute of your car polish image.
    Although search engines place more importance on actual text than images, it is good practice to optimise images. This way search engines will be able to understand what your image is about and your page rank will increase in organic search results.

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But coming back to Avatar, would Google enjoy it? Maybe if it had sub-titles.
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